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Fashion Designer
Go to Perth in Western Australia and take a look at the local fashion industry.
LAYLA TUCAK: Fashion: a surreal, ever-changing otherworld of glamorous models, bearing little or no resemblance to the average woman, wearing everything from the beautiful, to the impractical, to the outrageous.
It's a big-name, big-budget business.
And having creations displayed on the catwalks of the world is a dream to most designers.
Only a few designers reach that summit and Perth fashion designer, Ray Costarella, is one of them.
RAY COSTARELLA, PERTH FASHION DESIGNER: I seem to recall that we had three in the front.
LAYLA TUCAK: His studio in Mount Lawley is a long way from Paris or Milan, but it's here where Ray Costarella's fashion journey began.
RAY COSTARELLA: OK, what I'll do is I'll just get you to slip into the dress.
LAYLA TUCAK: At just 19 years of age, he plucked up the courage to show his fledgling collection to the owner of a funky Perth clothing store called Creme Soda.
RAY COSTARELLA: And they loved what I was doing and within six months 70% of the product in the store was mine and it was selling really well.
LAYLA TUCAK: It wasn't long before Ray bought into the Creme Soda business and after a year took over full ownership.
RAY COSTARELLA: I didn't have any real plans. I didn't know where it was going to head. I didn't have any training in the industry. I was purely self-taught.
LAYLA TUCAK: Within 12 months, the Ray Costarella label was being sold in 50 stores around Australia and had agents in every capital city. Former model and now head of Vivien's modelling agency in Perth Chris Fox has worked with Costarella for almost 10 years.
CHRIS FOX, VIVIEN'S MODEL MANAGEMENT: It was always prestigious and, oh, just to wear one of his garments in a show. It was always the finale garment so it was always the most beautiful gowns.
And he was just ahead one step ahead of everyone.
RAY COSTARELLA: I took a year off and really didn't know if I wanted to be a part of the fashion industry again. But, in retrospect, it was probably the best thing that could've happened because it gave me time to reflect and think about what I wanted to do and what was really important to me. And, ultimately, it was being creative that was the thing that I was most passionate about.
LAYLA TUCAK: In 2000, Ray Costarella relaunched himself as 'Aurelio Costarella', Aurelio being his real name. It was Australian Mercedes Fashion Week and the revitalised Ray Costarella was a huge success.
RAY COSTARELLA: It was quite an emotional experience and I remember, um, at the end of the show just barely being able to walk down the runway without bursting into tears.
LAYLA TUCAK: Most WA designers move either to Sydney or Melbourne, but reaching for the stars from anywhere outside of Perth was never a consideration for Ray.
RAY COSTARELLA: I was determined that I could make Perth my base and still do what I wanted to do without actually having to get up and move. And, in retrospect, I'm really glad that I've done that.
CHRIS FOX: He's definitely put us on the map and the respect value, I think, on a national basis, is huge for him. And he hasn't had to leave Perth, which is pretty amazing.
LAYLA TUCAK: These days, Ray's selling clothes around the world. He's launched another label aimed at the younger market and next month he's launching a couture collection. In June, Aurelio Costarella, the man, turned 40.
Go to Perth in Western Australia and take a look at the local fashion industry.
LAYLA TUCAK: Fashion: a surreal, ever-changing otherworld of glamorous models, bearing little or no resemblance to the average woman, wearing everything from the beautiful, to the impractical, to the outrageous.
It's a big-name, big-budget business.
And having creations displayed on the catwalks of the world is a dream to most designers.
Only a few designers reach that summit and Perth fashion designer, Ray Costarella, is one of them.
RAY COSTARELLA, PERTH FASHION DESIGNER: I seem to recall that we had three in the front.
LAYLA TUCAK: His studio in Mount Lawley is a long way from Paris or Milan, but it's here where Ray Costarella's fashion journey began.
RAY COSTARELLA: OK, what I'll do is I'll just get you to slip into the dress.
LAYLA TUCAK: At just 19 years of age, he plucked up the courage to show his fledgling collection to the owner of a funky Perth clothing store called Creme Soda.
RAY COSTARELLA: And they loved what I was doing and within six months 70% of the product in the store was mine and it was selling really well.
LAYLA TUCAK: It wasn't long before Ray bought into the Creme Soda business and after a year took over full ownership.
RAY COSTARELLA: I didn't have any real plans. I didn't know where it was going to head. I didn't have any training in the industry. I was purely self-taught.
LAYLA TUCAK: Within 12 months, the Ray Costarella label was being sold in 50 stores around Australia and had agents in every capital city. Former model and now head of Vivien's modelling agency in Perth Chris Fox has worked with Costarella for almost 10 years.
CHRIS FOX, VIVIEN'S MODEL MANAGEMENT: It was always prestigious and, oh, just to wear one of his garments in a show. It was always the finale garment so it was always the most beautiful gowns.
And he was just ahead one step ahead of everyone.
RAY COSTARELLA: I took a year off and really didn't know if I wanted to be a part of the fashion industry again. But, in retrospect, it was probably the best thing that could've happened because it gave me time to reflect and think about what I wanted to do and what was really important to me. And, ultimately, it was being creative that was the thing that I was most passionate about.
LAYLA TUCAK: In 2000, Ray Costarella relaunched himself as 'Aurelio Costarella', Aurelio being his real name. It was Australian Mercedes Fashion Week and the revitalised Ray Costarella was a huge success.
RAY COSTARELLA: It was quite an emotional experience and I remember, um, at the end of the show just barely being able to walk down the runway without bursting into tears.
LAYLA TUCAK: Most WA designers move either to Sydney or Melbourne, but reaching for the stars from anywhere outside of Perth was never a consideration for Ray.
RAY COSTARELLA: I was determined that I could make Perth my base and still do what I wanted to do without actually having to get up and move. And, in retrospect, I'm really glad that I've done that.
CHRIS FOX: He's definitely put us on the map and the respect value, I think, on a national basis, is huge for him. And he hasn't had to leave Perth, which is pretty amazing.
LAYLA TUCAK: These days, Ray's selling clothes around the world. He's launched another label aimed at the younger market and next month he's launching a couture collection. In June, Aurelio Costarella, the man, turned 40.
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